Royda “Philimena” Urey was born in Brooklyn, New York to Liberian parents. She spent four years of her childhood in Liberia, in 1990 she and her mother fled Liberia to America as the civil war intensified. Philimena, spent her early life in Maryland, eventually settling in Michigan at the age of twelve. Graduating from Western Michigan University (Kalamazoo, MI) with a B.A. in Public Relations and a Master’s Degree in Management from Walsh College. In 2010, she began Valiant Public Relations & Events, a full scale Public Relations firm that specialized in sports representation, event management, media relations, and non- profit development. Notable clients include: LaMarr Woodley (NFL), Louis Delmas (NFL), Andre Fluellen (NFL), Nick Fairley (NFL), Charlie Villanueva (NBA), Jose Valverde (MLB), Greektown Casino & Hotel, NAACP (Detroit Branch), NFL Alumni (Detroit), Detroit Mayors Office (Bing), EFFEN Vodka, and many more. Recently Philimena has made the decision to move back to Liberia after almost three decades being part of the Liberian diaspora that has displaced many. Philimena will continue work in the public relations field in Liberia with the likes of; the U-Foundation, EFFEN Vodka, Benoni Urey, and many other projects.