Royda “Philimena“ Urey a Liberian native, Detroit transplant recently made a big decision to return to Liberia after living in the United States as a “refugee” for 26 years. The decision to finally take the plunge came when her uncle Liberian businessman Benoni Urey began his bid for the Liberian presidency in 2017, where she served as the Lead Coordinator of Campaign Events.
“Philimena” is on a mission to change the narrative on Liberia from a war/Ebola stricken country to a place with a lot of opportunity and growth, and its natural pure beauty! She does this through a popular vlog Philimena.Com (YouTube), that showcases a variety of topics on Liberia including: tourism, entrepreneurship, social issues, conservation, lifestyle & more. The channel can boast to have over 900,000 views, 17,000 subscribers and growing. In addition to Philiemna.com, in 2018 Royda along with her partner, founded The Vantage Group (TVG), a growth strategy firm where she serves as the Head Of Creative Development. Through this work we develop content for non-governmental organizations that include: documentaries, short videos, pictures, as well as branding/marketing/social media.
Recently, during the COVID-19 pandemic Royda led a grassroots effort to feed vulnerable populations during the 2020 lockdown. This initiative raised over $12,000 and fed over 30 communities. In 2021, I used my platform to spread information regarding the COVID-19 vaccine, in an effort to encourage the youth of Liberia to make an informed decision in regards to taking the vaccine. She has pledged her purpose in life to enriching my homeland of Liberia through these various aspects, with the hope of building a better Liberia for future generations to come!